Becky L. Schulthies
131 George Street.
Ruth Adams Building 108E
New Brunswick, NJ 08901
I am a linguistic and cultural anthropologist working on Moroccan semiotic ideologies.
My first project explores the intersection of language and media ideologies in urban Fez, Morocco. My main contribution to previous research on media reception in the Arab world has been an ethnographically grounded perspective on the role of language ideologies (expectations about what forms of language are, do, and should do) and media ideologies (understandings of what media is, does, and should do) in processes of authority construction, message delivery, social movements, and personhood.I tied transnational and local production of public culture (through interviews and observations of Moroccan and Lebanese media professionals) to urban family interpretive micro-analysis (via observations, interviews, recordings, and transcription of domestic viewing practices in Fez).
I continue to be interested in mediation of collectives through communicative media. My current project is an exploration of semiotic ideologies informing plant-human relationality in Morocco. I'm exploring the communicability assumptions underlying plant publics, the comntested linking of specific plants (argan, cannabis, and wild herbs) with Morrocan identity and value.
2015 Do You Speak Arabic? Axes of Adequation and Difference in Pan-Arab Talent Programs. Language and Communication 44:59-71
2014 Everyday Life in the Muslim Middle East. Donna Lee Bowen, Evelyn Early and BeckySchulthies, eds. 3rd edition. Bloomington: Indiana University Press.
2014 Scripted Ideologies: Orthographic Heterogeneity in Online Arabics. Al-cArabiyya, Journal of the American Association of Teachers of Arabic 47:41-56.
2013 Reasonable Affects: Moroccan Family Responses to Mediated Violence. In The Language of War and Peace, Adam Hodges, ed. Oxford: Oxford University Press, 193-221.
Ethnographies of the Middle East